THOMAS Cook is to launch a digital television channel next
month.
The channel will include content from all the operators sold
by the company, including in-house brands JMC Holidays, Neilson, Club 18-30 and
Accoladia, the joint venture between Thomas Cook and British Airways Holidays. Products
including travel insurance, car hire and foreign exchange will also feature in
the programming.
The channel will not be interactive so consumers will have
to book either via the telephone, in an agency or via Thomascook.com.
Thomas Cook UK chief executive Alan Stewart said: “We see
broadcast TV as an important sales and marketing tool in the future as well as
giving us an opportunity to stimulate public interest in going on holiday and
send customers into our shops, onto thmascook.com or to ring our call centres.”