ACTIVITY-holiday specialist Neilson has added an electronic postcard facility to its Web site.
The new feature allows users to send e-postcards to friends or colleagues, which can be personalised with the sender’s name and an attached message.
There are eight cards to choose from, which can be viewed by recipients through a link to Neilson’s site. The company has also introduced a new, rationalised menu to improve navigation around the site.
Other changes include links between the skiing and activity pages, interactive slide shows on the resort pages and more prominent promotion of the family page.
Neilson director Pete Tyler said it aimed to create a useful, interactive site in order to increase hits by existing customers and to attract new users.
n Neilson’s site can be found at www.neilson.co.uk.