HOTEL
group Kempinski has signed a deal with a Beijing-based holding company which
will see Kempinski hotels in China’s major cities.
Under the
joint venture – called Key International Hotels Management – Kempinski plans to
manage around 20 three and four-star hotels under the Key International and Key
Inn brands.
But it
also hopes to have its own Kempinski name above the door of five-star
properties in key cities like Shanghai and Nanjing.
Senior
vice president sales and marketing Christopher Hartley said: “I believe
China and India are the markets of the future and if you we get into these
countries now we will be in good shape for when these markets take off.”