JMC has issued its second-edition summer brochures with a pledge to unveil further product innovations in the coming year.
A new advertising campaign will kick off in January focusing on its free pre-bookable seat option and another, as yet unnamed innovation.
Managing director Simon Vincent refused to reveal details but said it will further underline the operator’s aim to improve customer service.
In JMC’s main summer sun brochure, 18 new properties are featured while flights have been introduced from Glasgow to Fuerteventura and also to Naples.
Coach tours around Italy and Sicily are also new.
In its FamilyWorld programme, JMC has teamed up with Boots and Early Learning Centre to provide toys and equipment in resort.