HURTIGRUTEN has added Greenland to its 2007/08 programme in a bid to increase sales by 20%.
The cruise operator – formerly known as Norwegian Coastal Voyage – has added three tours in Greenland aboard its new 328-capacity ship Fram.
The tours start in spring 2007 and lead in at £1,950 per person for an eight-night Glaciers and Icebergs of Greenland cruise including flights, full-board accommodation and excursions.
The new Voyage to the Top of the World itinerary includes a hike up to the North Cape – as holidaymakers would have done on the first tours in 1875 before the road was built.
Adventure tours including kayaking and trekking are available in Spitsbergen. Meanwhile, holiday extensions in the Atacama Desert and Machu Picchu are also on offer for the first time with the Antarctica Voyage tour.
Hurtigruten has put all of its product – which covers Spitsbergen, South America, Antarctica, Greenland and Norway – into one brochure for the first time.
Managing director Iain Cottam said the company has taken advantage of rebranding to increase racking opportunities and improve agents’ understanding of its programme.
“It was hard for agents to think of selling Antarctica from an operator with ‘Norwegian’ in its title,” he said.
Cottam said in its next programme the company plans to introduce a stop in England – either Dover or Southampton – for an around the world ‘pole-to-pole’ tour.
The operator has also added regional flying from Cardiff, Norwich, Belfast and Dublin. The brochure leads in at £795 per person for the seven-night Voyage to the South itinerary which covers the Norwegian coastline from Bergen to Kirkenes. Flights start at £190 per person.
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