A RANGE of new products and the rebranding of on-site facilities have been introduced by UK parks operator British Holidays for 2000.
Pantomimes, sports tuition targeted at the teenage market and workshops are have all been added as it focuses on daytime entertainment.
Head of retail sales and marketing Geoff Barnes said: “We wanted to complement the evening entertainment with an increase in the daytime schedule.
“There will be a sharp rise in the number of touring acts which will rotate around the holiday parks.”
In a bid to make the product easier to sell, on-site facilities have been given brand names. The amusement centre has been named Funworks, pool facilities are called Splashzone, live entertainment will be known as Showbar and fast-food outlets have been named Foodworks.
“These brands have been enforced within the brochure and will be featured in all agent training programmes,” said Barnes.
Early booking offers include discounts of £100 for fully paid bookings made before March 31 while two weeks for the price of one is also available.
Prices have been increased by 3%.
The brochure also features colour-coordinated regions to make it more agent-friendly.