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Sol Melia tops Euro 100 million web sales for 2006 – 5 Jan 2007

The Spanish hotel and resort chain Sol Melia broke the Euro 100 million sales barrier through its website solmelia.com in 2006.


Traffic figures for solmelia.com also show 23% increase on 2005 to reach 31 million, the company said. The number of hotel searches on the site was also up 80% to almost 21 million.


Also, for the first time since the site was launched in 1997, sales in languages other than Spanish overtook Spanish sales, while sales of resort hotels exceeded those of city hotels, the company said.


The most important market, nevertheless, remained the domestic Spanish market, responsible for almost half of the sales, although the German, American, British and French markets also showing strong growth.


The most popular destinations on the Spanish hotel chain’s website were Mexico and the Dominican Republic in the Caribbean and Madrid, the Costa Blanca and Mallorca in Spain. In the rest of Europe the most popular destination was Italy.

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