BRIDGE Travel Group has for the first time put its special offers into an A5 leaflet to raise agents’ awareness of the range of product in the company’s portfolio.
Head of marketing Richard Ashton said individual special offers have previously been faxed to agents. He said: “By putting all the brands in one leaflet we are showing the depth of Bridge product.”
It is being distributed to agents with brochures, invoices and ticket wallets.
Special offers on sale now include one night in Calais from £43 per person per night with return ferry crossing on board P&OStena Line and six free bottles of wine.
Alternatively, Bridge offers two nights in Paris from £59 bed and breakfast, travelling by car and including ferry crossing with Hoverspeed and a free river cruise. Both are available until March 31 2000.
Ashton said the next special offers would be available for sale just after Christmas.