Homeworking company Holidays Please has seen sales generated by Teletext calls “fall off a cliff” since the start of this month while web-generated sales continue to increase.
Commercial manager John Sullivan said sales for the 50-strong homeworking group have not been affected by the drop in calls from Teletext pages because other media were proving more successful.
In January Teletext calls made up just under 15% of sales, while just under 25% of business was generated by calls as a result of offers on search engines, just under 25% of bookings were generated from homeworkers’ own customers, and around 30% came from Teletext’s website.
Sullivan said: “Teletext used to pull in calls all year round. It may be that it will now only work well in the peak months of January, July and August. But we are still having a fairly healthy February.”
January sales hit a record level – up 127% on the same month last year – while commission achieved by agents was up 151%.