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Selling add-ons can make a holiday extra special – 19 Apr 2007

Travel agents are being urged to get back into the habit of offering add-ons such as attraction tickets when selling holidays.

Many still fail to think about selling extras – whether they be tickets for a water park in Magaluf, a Sex and the City tour of New York or to climb the Sydney Harbour Bridge – when they are with customers, claims Attraction World sales and marketing director Tony Seaman.

He said: “Over the last five years the focus has gone off ancillaries. There have been a lot of mergers and some agents have taken their eyes off the ball.”

The reason most agents give is fear of losing the sale. “If you have a family of four buying a holiday to Florida, why not ask them if they have got their park tickets? All you are doing is providing a service and you could save customers money,” added Seaman.

Although around 80% of Attraction World’s sales are for the well-known Florida theme parks, there is a range of product from nightclub tickets to wine tours that agents may not even be aware they can sell and earn commission on, he said.

For example, one of Attraction World’s best sellers through Thomson travel agents is tickets for water parks in Magaluf, Spain.

Attraction World has ramped up its sales and marketing efforts since Seaman’s arrival and says it is now “banging on the doors” of many agents to boost bookings and awareness.

Seaman said: “The biggest issue is getting the message to agents to sell more add-ons.”

Attraction World was set up a year ago after Seligo Attractions was rebranded as a business in its own right. It has since established its own sales, marketing and web teams and is run separately from Seligo.

Did you know

Examples of US attractions agents can sell and earn commission on:

  • Night on the Town – Vegas Style
  • Hoover Dam Mini Tour
  • Colorado River Rafting
  • Grand Canyon To the Edge and Beyond and More
  • The Las Vegas Serenity Skywalk – Walk on Air
  • Madame Tussauds Las Vegas
  • Grand Canyon Helicopter Wedding
  • Hot Air Balloon Wedding
  • Vegas Nights Helicopter Wedding
  • Pink Jeep Tours – Eldorado Canyon

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