Oxford Hotels & Inns is emabarking on a multi-million pound investment programme across its chain of 60 hotels in a bid to establish itself as a leading hotel operator in the UK.
The group has announced plans for a £4 million development scheme as well as a further £2.3 million upgrade later this year across the hotels which are across the country.
Oxford Hotels & Inns was formed in September 2006 following the collapse of London & Edinburgh Inns.
The investment will include refurbishment and improvement projects at existing hotels as well as the acquisition of new sites.
Current developments include the recent purchase of Stonefield Castle on Loch Fyne and a string of extensive overhauls across the Scottish portfolio, which includes the Gleddoch Country House Hotel near Glasgow, the Huntly Arms in Aberdeen and the Carnoustie Golf Hotel – the venue for this year’s British Open Golf Championship.
Oxford Hotels & Inns managing director Mark Edwards said: “Our expansion plan is a key development in our programme to firmly establish ourselves in the UK.
“We currently have more than 60 hotels across the country and are looking to improve a number of our properties which include refurbishments and expansions within our existing portfolio and, where appropriate, strategic and selective acquisitions.”
As well as launching a promotional campaign, the chain has also joined forces with the AA to develop its hotels via the Hotel Recognition Scheme.
In addition, Oxford Hotels & Inns will see the launch of its centralised online booking service.
Edwards added: “Forging links with the AA has been an essential step in our move towards becoming an established UK brand. We are looking forward to receiving the results of their inspections to help us fine tune our offering.”