News

Homeworker boosts cruise sales with local adverts – 10 May 2007

Homeworker Andrew Fox is starting to see the benefits of a local advertising campaign as he looks to establish himself as a cruise specialist.

Fox, who is a personal travel adviser for Future Travel, said he has seen a 50% increase on his cruise bookings this year and is expecting to generate more business over the next three months.

Fox said: “I have had quite a few enquiries so far.

“I have a marketing plan that is coming into effect. I don’t have a shop window that says ‘I do cruise’ so I have to push advertising in the local papers and e-mail customers in my database.

“So far I have had good sales with Complete Cruise Solution and Royal Caribbean International.”

Fox said his biggest booking this year was for a £10,000 explorer cruise in the Maldives.

Share article

View Comments

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.