Around 730 shop staff face redundancy following the newly merged Thomas Cook Group’s decision to close 151 stores, leaving 806 shops open.

The Going Places network has been hardest hit by the announcement which sees 84 of its shops close as opposed to 67 from the Thomas Cook network.

Around 250 Going Places shops will be rebranded under the Thomas Cook insignia, leaving around 70 Going Places branded stores.

The majority of the closures will be undertaken by the end of the group’s financial year on October 31 while most of the rebranding is expected to be completed by the end of the calendar year.

Thomas Cook UK and Ireland chief executive John Bloodworth said:  “Good sales people are hard to find and are key to our ongoing success.  We will be offering all those affected redeployment and relocation opportunities. 

“We will also be discussing the opportunity of homeworking, an area of our sales business that we are keen to further develop.”

Staff affected by the closures were told yesterday while a formal announcement is being made to the rest of the group’s staff today.

The 730 job losses account for some of the 2,500 to 2,800 job losses announced on June 26.