Excel Holidays has been renamed XL Holidays in a bid to ‘capitalise on the power of the brand’.
XL Leisure group was formed earlier this year and now the operator is rebranding its trade-only division and launching a new website, XLholidays.co.uk.
The XL Leisure Group includes Aspire Holidays, Medlife Hotels, Freedom Flights, Kosmar, XL Holidays, and the direct brands Travel City and XL.com.
New Summer 2008 and Caribbean brochures will be launched in the next few weeks.