Agencies have taken some stick in recent weeks over fam trips.
I would like to set the record straight. There is no reason why a fam trip should ever leave a sour taste in the mouths of venues, clients or agencies so long as it is properly organised.
As one of the UK’s leading venue placement agencies, In Business Reservations organises more than 50 fam trips in this country and around the world.
Every single event we organise has to meet a strict set of criteria.
For example, prior to the event we are in regular contact with the venue itself to ensure that the right clients are selected for the fam trip and that all of the clients specific needs are met.
Clients are sent invitations, details of the venue and the fam trip well in advance. We establish as far ahead as possible who will be able to attend and, closer to the event, we speak to them again to make sure the number of ‘no shows’ is kept to an absolute minimum.
After the event, each client gets an evaluation form which provides useful information for all parties involved.
It saddens us to hear all fam trips dismissed as unnecessary and disruptive to venues and clients.
Fay Sharpe
Sales and marketing director
In Business Reservations
Derby