Apollo Travel Direct has teamed up with social networking site wayn.com to provide holiday advice and boost bookings.

Apollo, a division of Co-operative Travel, is setting up a Wayn Holiday Club to provide members with assistance on choosing the right holiday and offer last–minute deals.

From the end of this month, users will be encouraged to call Apollo’s dedicated conciergeagents in the UK to followup enquiries. Paying wayn.com members will also have access to VIP offers.

Wayn.com is adding to its offline facilities as part of the expansion of its travel service offerings and has announced partnerships with lastminute.com and hostelworld.com.