Olympic Holidays has launched its Smart Choice 2008 programme with prices largely the same as 2007.
Commercial director Photis Lambrianides said the budget hotel and self-catering programme is offering the same destinations as this year, with Greece, Cyprus, Turkey, Bulgaria, Tunisia and Egypt’s Red Sea Riviera all on offer.
He added: “Keeping prices at this year’s levels encourages the trade to achieve early sales.
“There is strong price-driven demand at the budget end of the holiday market. The choice of destination appears to be less important as people seek out the best summer deals.”
Lambrianides said the programme’s customers will continue to enjoy the benefits of booking a package holiday with a rep service as well as transfers and in-flight meals included in the price.