A private equity company has refused to quash rumours that it is on the verge of buying a share of Hotels4U.com.

It is thought that Lloyds Development Capital is considering acquiring a stake worth around 40% of the hotel-booking website which has been put up for sale by The Daily Mail management company Associated Newspapers.

However, a spokesman for the private equity company refused to comment on the possible deal with Hotels4U which is predicting a sales turnover of £100 million and a “significant profit” this year and which is worth around £30 million.

The latest speculation comes following a number of rumours in August that rival business youtravel.com was to acquire the business which was denied by Hotels4u.com managing director Haim Perry who blamed “scaremongering” for them.

He added the company wasn’t up for sale and added even if bids were being considered they would need to include proposals to keep him on as a 42% shareholder and take the business forward.