Global Travel Market will launch a meta-search engine for Dubai at the beginning of next year.
Chief executive Dave Simmons said following the signing of a deal with the Dubai Government’s department of tourism and commerce marketing, dubaitravelmarket.co.uk will feature not only accommodation options but a choice of flights available from both airlines and on-line travel agencies.
Users of the site will also be able to research other travel options including car hire and day trips before clicking on their chosen options and booking direct with the relevant supplier.
While Global Travel Market launched arabiatravelmarket.com, which offers the same options across much of the Middle East last week, this will be the first country in the region to have its own exclusive site.
Simmons said: “With the launch of Dubai Travel Market, not only can we ensure that we are attracting the right audience to the site but by offering them such a wealth of product, we are confident they will find whatever they need. This will ultimately result in a high conversion for our industry partners.”
UK and Ireland representative office of Dubai tourism and commerce marketing director Ian Scott said: “We are delighted to be working with Global Travel Market, who have a tried and tested formula which will allow British customers to search, compare prices and book however they wish, their holiday to Dubai in its entirety.
“The platform is inclusive of all facets of the distribution network which means we can embrace our suppliers, partners and tour operators alike.”