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Package holidays will make a comeback, says Greenacre

The Co-operative Travel managing director Mike Greenacre has predicted a renaissance in package holidays despite growth in dynamic packaging.

Managing director Mike Greenacre said: “The package holiday is not dead. Clearly it’s not an area of growth at this particular time – I think we will have a renaissance in the package holiday at some time.”

Speaking at an etid.co.uk breakfast briefing, he said: “Dynamic packaging has been on a very significant growth path. I think the growth is slowing a little we have seen a renaissance in the high street since the early to middle part of this year. This is unabated particularly where forward business is concerned.”

He admitted the group had to make some important decisions concerning how much of its own sales it wanted to source itself and how much it wanted to use third-party tour operator product.

“We have some decisions to make about our future control of our own destiny,” he said.

The group aims to control 30% to 40% of its own product sales.

Meanwhile, he forecast web pricing policies of the vertically integrated companies would continue to be an issue for traditional agents and homeworkers. “The biggest bone of contention is still web pricing where they are using our commission to discount prices so we are having to erode our own margins.”




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