Specialist cruise operator Hurtigruten has said it has experienced record sales since launching short break deals earlier this month and expects further growth.

The cruiseline has sold over 1000 passengers onto its cruises which are using new direct flights to Tromso in Norway from Stansted, which started on December 8.

The operator says it attributes the sales increase to lower prices and new itineraries. By the end of the Northern Lights season in March, Hurtigruten expects to have booked in excess of 2500 passengers onto short breaks using the new flight.

Hurtigruten managing director Iain Cottam said: “Our product is more accessible than ever and the sales figures clearly show that there is untapped demand for activity short breaks to Norway. The destination offers the chance to enjoy things such as snowmobiling, husky dog sledging, whale watching and much more. The fact that the flight is direct is clearly a big plus for those choosing to go away for just a few days and we have been able to pass on the lower prices to customers.”