Agents booking Keycamp holidays before the end of January will receive 20% commission.

The higher commission level is available on all new holidays booked and confirmed online before January 31 on the company’s trade website

For consumers, the company is offering a £50 early booking discount and a loyalty discount of up to £25 for previous Keycamp customers.

National sales manager Michelle Betley Jones said: “January is probably our most important month for sales as families prefer to book early to ensure they get their first choice of site and accommodation. Customers are currently able to save up to £75 until February 29 thanks to our early booking deal and we thought it only fair to reward agents too.”