They will give away one free flight each day between January 7 and Australia Day (January 26) on a dedicated Yahoo! microsite. The site will also offer sample itineraries, photographs, destination information and a question and answer section.
Each print ad will feature a lead-in price of £669 for Qantas flights. They also highlight the airline’s new premium economy service.
In Ireland, a TV ad featuring the slogan ‘So, where the bloody hell are you?’ will be aired throughout January. Qantas will support this with a separate print campaign.
This latest activity is part of a £1.1m spend by Tourism Australia and Qantas on joint advertising campaigns.
Tourism Australia marketing manager Tim Jones said: “We are looking to build on the success of last year’s campaign to drive British holidaymakers from a preference towards Australia to a serious intention to visit in the next 12 months.”