Advantage agents are being equipped with a full PR toolkit to further support them during the peak booking period.
They have been sent a template press release to tailor to their local customer base and media.
The release can be adapted to include quotes from the local agent and top holiday ideas which will resonate with consumers in the area.
The consortium has also provided top tips and information on how to approach local media to raise agents’ profile with the press to maximise future PR opportunities.
The initiative combines with a peak turn of year marketing campaign encouraging clients to “tap into our world of personal holiday planning”.
Advantage Travel Partnership marketing manager Carolyn Hardy said: “We have had a great response so far from our members about the turn of year campaign.
“We wanted to take the campaign one step further and add PR into the mix.
“Our members are so busy serving the requirements of their clients, they don’t always have the time to promote their services.
“A little bit of PR support goes along way, and with this easy to use PR toolkit our members should be able to start forging strong relationships with their local media to grow awareness and drive up bookings at this most important time of year.”
Advantage member Oluwatosin Shobowale (Peacock Travel) said: “We have always received excellent marketing support from Advantage and the new PR toolkit takes that to the next level.”
“I feel confident using my own expertise to tailor the press release and reach out to my local media. Everyone is talking about booking a holiday at this time of year, I want to encourage readers of the local press to come to me first for all of their holiday needs in 2017.”