Fred Olsen Cruise Lines has further expanded its trade sales team with three internal promotions and is promising further new appointments.

Kate Wooldridge assumes the new role of sales services and communications manager from being international and tour operations sales manager.

Carla Ball takes on the newly created role of sales manager – specialist sales, handling the responsibilities previously held by Wooldridge.

Former reservations department team leader Zoe Allum has been appointed as trade support executive within the trade support team reporting to trade support manager Becky Smith.

Allum will provide additional travel trade and account management assistance to bolster the existing team of three trade support executives and one trade support assistant.

Wooldridge will oversee all aspects of trade communications, including training, promotions, incentives, educational ship visits, trade marketing campaigns, events, conferences and brochure launches.

She said: “I am delighted to have been offered the opportunity to help shape, develop and improve the way in which we communicate with our travel trade partners.

“2017 will see us embarking on a range of trade-facing initiatives, activities, promotions and events that will further endorse our continued commitment to working with travel agents and tour operators in the UK.”

Head of sales Neil Herbert said: “This important new role will allow Kate and her teams to deliver a far greater level of assistance to agents across the UK, as well as to our account management team.”

He added: “Again, we are recognising that we have a wealth of experience in our existing sales team and we are promoting from within wherever we can.

“We are currently recruiting for an additional two new team members to support Carla in her expanded role – an account manager and a support executive – which will allow us to deliver far greater assistance to our specialist sales accounts.

“We are committed to providing even greater support to our agent and tour operator partners, and these new appointments will help to ensure that Fred Olsen continues to be front of mind with our travel trade partners and the wider travel industry in the future.”