Transfer company Resorthoppa is targeting a 33% increase in revenue this year after finishing the winter ski season 200% up year on year.
Sales and marketing director Paul Cowley said the target would mean increasing passenger numbers this year from 2 million to 2.5 million.
He said: “In a market that looks as if it’s going to shrink it is a tall order but at the moment we are in line with that and sales are significantly higher than expected.”
The transfer company said the hike in winter sales for its ski transfer service Skihoppa was in part due to the fact it had increased airport shuttles to link up with no frills flights. Previously transfers only met charter flights which have less flights into ski resorts.
New resorts added to the programme for winter 2007/08 included Geneva.
Cowley said: “The product was good if you were flying on a normal charter flight but we were too inflexible. Now we can meet the requirements people are asking for.”
He added that undercutting taxis by offering shuttles to resorts offered skiers a low-cost transfer option. “Skiing has been considered traditionally in the high revenue bracket but skiers are looking for low cost options,” he said.
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