Asda executive Craig Bonnar is joining Travelodge as chief operating officer.
He will take direct management responsibility for leading the group’s hotel operations across more than 500 hotels in the UK and Spain.
Bonnar moves to the budget chain after more than 20 years with Asda Wal-Mart, including head of retail operations.
Travelodge chief executive Peter Gowers said: “Craig’s extensive experience in leading large multi-site operational teams to deliver great customer service at low-cost will be invaluable to the further development of the business.”
Bonnar added: “Travelodge is an iconic brand that has built a strong position as a leading player in the fast-growing value segment.
“We have excellent prospects for further growth and a great team in place.
“I am looking forward to helping us grow the business and continue Travelodge’s journey to become the UK’s favourite hotel for value.”