Miss Wales Ffion Moyles has been recruited as an official brand ambassador for Swansea-based travel specialist Cruise Nation.
Her involvement was disclosed as the Hays Travel member company teamed up with local manufacturer First Corporate to create bespoke uniforms for its 50 staff.
Moyles visited Cruise Nation’s headquarters in Llansamlet, Swansea, to test the new uniforms ahead of planned expansion.
Company co-founder and managing director, Phil Evans, said: “The manufacturing industry in Wales has taken a few knocks the over the last few years due to rising costs rises and not being able to compete with overseas competition.
“We have 50 full time workers and looking to employ a further 30 people over the next 12-18 months so this concept is perfect timing for us and having this year’s Miss Wales winner Ffion Moyles as our official brand ambassador is fantastic.
“The uniform will be perfect for our team in readiness for when we launch our new state of the art TV studio and walk-in retail centre for the public this summer.”
Moyles said: “The uniform is a great vibrant colour, comfortable and the one piece dress and jacket is a lovely tailored fit – the staff are so lucky to be wearing this daily as it’s so elegant and reminds me of being dressed at Miss World in Washington this year.”