Caribbean group Elegant Hotels has secured a $200,000 annual marketing and sales services agreement with The Landings Resort and Spa in St Lucia.
Barbados-based Elegant Hotels will provide the resort with services across the areas of sales, marketing, reservations, revenue management and public relations across key markets.
The property will be branded as ‘The Landings Resort and Spa by Elegant Hotels’ as part of the Elegant Hotels portfolio.
The Landings is situated within 19 acres of landscaped gardens in Rodney Bay, St Lucia, and consists of 85 villa suites.
The property will be Elegant Hotels’ second hotel outside Barbados, following the signing of a management contract in November with Hodges Bay Resort in Antigua, which is due to open in autumn 2017.
Elegant Hotels continues to believe that arrangements of this kind represent a “compelling opportunity” for the group to expand beyond Barbados, given they require far less capital investment than full ownership, the company said.
Chief executive, Sunil Chatrani, said: “We are delighted to have signed this agreement with a luxury property that so clearly reflects our ethos of understated elegance and outstanding customer service.
“As we said at the time of our IPO in May 2015, St. Lucia and Antigua are the two Caribbean islands beyond Barbados into which we are particularly keen to expand, and we are therefore very pleased to now have a presence in both.
“We look forward to working with the management team of The Landings in order to combine the high quality of their property with Elegant Hotels’ sales and marketing expertise.”