Celebrity Cruises has appointed Amanda Docherty as its regional sales manager for the north east.

Docherty previously worked for Tui UK as a sales and service manager and prior to this as a regional sales manager with Carnival UK.

Claire Stirrup, Celebrity Cruises director of sales UK and Ireland said: “Amanda brings a wealth of experience and knowledge to the role and we are thrilled to have her join our growing sales team.

“I know that she will be an asset for both Celebrity Cruises and, most importantly, our trade partners. Amanda has joined us at an exciting time with the launch of Celebrity Edge and we know that she is looking forward to continuing to strengthen relationships and offer support and guidance to our agent partners in the North East.”

Docherty has more than 18 years’ experience in the travel industry and will report into head of sales Nicola McNeish.