Bedbank Hotels4U has enlisted mobile provider MoMac to build a mobile internet site.
The site will replicate the special offers page of the Hotels4U website, allowing customers to browse hotel offers. They are then given the option to book through their mobile phone, call a booking agent or visit the website.
The mobile site will also have downloadable video clips of the destinations available.
Hotels4U head of e-commerce Steven Moore said: “This technology instantly renders our content perfectly for any mobile handset so we are confident the mobile brand experience is consistent with our website.”
MoMac consultant Mark Jolley added: “With lots more possibilities with what can be achieved in the travel sector, this deal is a clear demonstation of how mobile services and handsets are maturing to support new services.”