Southall Travel has announced its latest major sporting sponsorship having agreed a deal with Sky Sports for the upcoming ICC Champions Trophy.

The sponsorship deal comes after the long-haul specialist also sponsored Sky’s coverage of India’s ILP competition and English Premier League football advertising.

The ICC one day cricket competition is being held in England and Wales from today with the world’s top eight teams competing for the title over 18 days.

The Southall Travel sponsorship ‘idents’ will appear on all Sky Sports live broadcasts of the ICC Champions Trophy 2017, including all repeat and highlight shows, across all Sky Sports platforms such as Sky Go and SkySports.com.

Jaymin Borkhatria, sales director at Southall Travel, said: “This is another significant investment and once again, we are delighted to be associated with Sky Sports on what we are sure will be a fantastic tournament and a huge hit amongst cricket fans around the country.

“We are confident this will have a positive impact on our brand and introduce our business and our products to a new audience.”