BAA launches new advertising campaign

BAA is launching a new advertising campaign ‘To fly for’ to highlight the range of services at its airports.

The multimedia campaign is being run across radio and press across the whole of the UK, and on TV in Scotland.

The TV commercial will feature in a six-week long campaign in Scotland across STV, Channel 4 and Five. ‘To fly for’ adverts will appear across a broad spectrum of programming, including Coronation Street, The Bill, CSI, Emmerdale and Big Brother.

BAA commercial director Duncan Garrood said: “We are working closely with our various partners to continually improve the airport experience for all our customers.

“‘To fly for’ highlights these efforts as every passenger’s journey benefits from some fantastic moments at the airport…moments ‘To fly for’. Whether this means shopping for a treat at great airport prices, breakfasting with the family or enjoying a coffee in a quiet corner for all our passengers there will be a moment ‘To fly for’.”

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