Barclays Travel Forum: UK breaks getting shorter

Shorter UK breaks and later bookings are a “massive” trend in the current market, said Hoseasons Holiday chief executive Richard Carrick.

Speaking at the Barclays Travel Forum last week he said a lot of people are booking holidays in the last four weeks before departure.

He said: “People are buying later. To attract that person is becoming harder.” He said consumers are increasingly “promiscuous”, which makes it more difficult to promote and market a brand.

He said: “I’ve found the last 18 months the most challenging in how you reach the customer.”

However, he said areas such as romantic lodge breaks, ­activity holidays and people wanting to travel from regional airports are increasing.

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