Hotels4u to advertise on London cabs

Hotels4u.com has secured an advertising deal which will see five London black cabs branded with the bedbank’s key marketing messages.

The promotional campaign was launched on July 1, will run for 12 months and is aimed at raising the company’s profile in the capital.

Hotels4u.com sales and marketing director John Harding described London as a “key market” for the company, and expressed his hope that agent sales in the area would be directly impacted by the campaign.