News features TripAdvisor reviews as ‘interim measure’ is to integrate TripAdvisor’s hotel reviews into it website as an “interim measure”.

The link-up was revealed by TripAdvisor’s parent company Expedia Inc in its Q2 results released last week.

A senior source at told Travolution that “customer reviews are now part and parcel of what customers expect from hotel booking websites, so we’ve linked up with TripAdvisor as an interim measure while we work on launching something of our own”.

Hotel reviews will start appearing on from 4 August. The property page on will feature the five most recently posted reviews from TripAdvisor, with a link to the relevant TripAdvisor page.

No details or timeline for’s revamped user generated content product were forthcoming.

Sabre Holdings, the US owner of, bought travel community site IgoUgo for an  undisclosed sum over three years ago.


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