Former Royal Caribbean strategic account manager Stephen Joyner has joined Affordable Car Hire as head of sales.
He leads a number of sales team appointments in a bid to drive confidence in the brand among travel agents and travel industry partners, the rental broker said.
Other new appointments including Keely Capsalis as sales/events co-ordinator, Lucy Ritchie as sales executive and Olivia Oakley and Ellis Sontag as business development executives.
Joyner was responsible for managing Royal Caribbean’s top cruise specialist partners across retail and tour operators.
He was previously cruise club manager for the Travel Network Group and has more than 15 years’ experience in the travel industry.
Joyner said his first priority was to build confidence in the Affordable Car Hire brand and strengthen partnerships with the UK travel trade to raise awareness of the product and drive sales.
He will also be working with the sales team to showcase Affordable’s expanding range of services and keep the industry up to date on its latest product offering.
“I’m excited to be working with the team at Affordable Car Hire and am looking forward to building some strong relationships with the trade and reassuring our partners that we are open for business,” Joyner said.
Company chief executive, Angela Day, said: “We’re delighted to welcome Stephen to the Affordable Car Hire team, and together with the additional sales support from our expanded team, we’re confident we can get business back to where we need it to be.”