Water charity Just A Drop has re-launched its website and revamped its logo to mark its 20th anniversary.
The charity, set up by Fiona Jeffery, OBE, and widely supported by the travel industry, has rebuilt its website from scratch.
It is more image-led and easier to use and people raising money for the charity can now create fundraising profile pages directly on the site.
The site also aims to better communicate what the charity does, which as well as fresh water supplies, sanitation and hygiene includes community development.
The charity has also refreshed its logo with a new, modern design. Over the last 12 months it has run 38 projects, double the number compared to last year, reaching 100,000 people.
Jeffery founded the charity in 1998 when she was chairman of World Travel Market to encourage the travel industry to give back to the countries it operates in globally.
She said: “Everything stems from access to clean water – from here we work with communities on health hygiene education including menstrual hygiene management, sustainable food initiatives and agricultural training, and income generating loan programmes – all of which support people to create more sustainable, prosperous lives for themselves.
“I’m pleased that our new website and branding now paint the full picture of what we do – with a design that has brought us fully into the twenty-first century.”
Recent projects include work with the Kwa Voki and Kikumini communities in Makueni County in Kenya giving 6,353 people access to clean water by constructing two sand dams. These dams provide enough water to grow crops for the whole community, and excess crops which can be traded to generate an income.
The charity has also moved into providing menstrual hygiene management, including health education in schools to end taboos and discrimination.
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