Freedom is the most important aspect of a luxury holiday, the Kuoni World Class Luxury Report 2008/09 has revealed.
Kuoni surveyed 1,500 consumers across the country during July this year, finding that 43% ranked freedom as the greatest luxury of a holiday. However, young people under 24 rated quality products twice as important as the over 65s who rated services as twice as important.
A total of 67% believe luxury is something that can be bought. Almost a third of respondents – 30%- claim they consider luxury to be something “exclusive and superior”.
According to the report, women are three times more likely than men to say keeping the children happy makes for a luxurious holiday while four times as many women than men say a fantastic bathroom is a must. Men are most concerned by an efficient concierge and a lively bar once they arrive at the hotel.
The credit crunch is expected to impact trade with 53% of those surveyed claiming they will be spending less on their holidays while 35% will significantly curb their expenditure.
This is a community-moderated forum.
All post are the individual views of the respective commenter and are not the expressed views of Travel Weekly.
By posting your comments you agree to accept our Terms & Conditions.