New tourism minister John Glen outlines his plans to strengthen UK inbound and domestic tourism

Within days of starting my role as tourism minister, I was given the perfect reminder of the strength of UK tourism.

As I was publicly welcomed to the Department for Digital, Culture, Media and Sport yet another record for inbound tourism was announced.

Some 3.7 million visits were made to the UK in April – up 19% on the previous year and the highest April figure since records began. Overseas visitor spending hit £2 billion – another record.

As a child growing up just outside Bath, and as MP for Salisbury and South Wiltshire, I know first-hand the value and benefits that tourism brings to an area.

For many communities, tourism is the lifeblood of their economy. For others, there is a huge untapped potential where increased tourism could be truly transformative.

Discover England Fund

My role is clear. I will work with key partners across the sector to protect and strengthen the industry.

And I will look at how, by working together, we can increase the number of domestic and international visitors to the whole of the UK.

It was fantastic to hear from VisitBritain chief executive Sally Balcombe and BTA chairman Steve Ridgway about VisitEngland’s great work in delivering our £40 million Discover England Fund.

I am very much looking forward to the announcement of the second round of successful bids and getting out across the country to hear about how this fund is making a difference.

I am committed to growing the events industry in the UK, which brings £30 billion of annual spend to the economy.

I recently attended the Events Industry Board where I was pleased to reiterate our support to the industry and help raise its profile across government.

Changing regulations

We are helping small and medium-sized businesses by bringing in common-sense regulation.

In July we raised the threshold for currency exchange transactions to £100,000 so hotels and attractions can offer more to their customers and increase the volume of their activities.

We are also making progress on regulations to allow owners of hotels and attractions to collect visitors from stations without having to apply for a specific licence.

We are changing regulations to allow B&Bs and small hotels to serve guests small quantities of alcohol without needing a full licence.

And we are looking at how we can modernise and digitise the retail export scheme to make it easier for tourists to claim back VAT on eligible purchases.

I am very interested in how my portfolio, which includes arts, culture and heritage, can support an increase in tourism, particularly to the regions.

Our historic buildings, architecture, museums, theatres and arts venues help to draw in visitors, and I feel strongly that we must, as a government and a sector, tell the story of all parts of the UK.

For example, I know from my visit last month that Hull is capitalising on its status as UK City of Culture not only to increase access to the arts but to boost tourism now and in the long term.

Recently published research shows that in the first quarter, hotel occupancy was up 13.8% compared to 2016.

Visit Hull and East Yorkshire also reported that city hotels were twice as likely to see their occupancy go above 80% as they were in 2016. This shows the power of culture to drive local tourism.

Tourism as a priority

Strengthening tourism is not only a priority of mine but a longstanding commitment of the government.

Brexit will present opportunities for tourism as well as challenges. I have huge confidence in the resilience of the industry and its ability to adapt and react in order to capitalise on these opportunities.

I will work hard to ensure that tourism has a strong voice in the years to come and help the sector develop the home-grown skilled workforce that it needs to carry on succeeding.

Tourism will only grow in importance in the years ahead. It will, of course, continue to be a major economic driver for the whole of the UK.

But it is also key to how we sell the UK across the globe and to the important relationships we build in the coming years.

Tourism can show the world the best of Britain and that we are very much open for business.

John Glen is Parliamentary Under-Secretary at the Department for Digital, Culture, Media and Sport. This article first appeared in Travel Weekly sister publication TravelGBI.