Mobile dating app Tinder is urging holidaymakers to not post pictures of themselves posing with tigers after a complaint from animal rights group Peta.

The popularity of images of Tinder users posing with the captive animals has seen separate sections of the app created with names such as Tinder guys with tigers and Tigers of Tinder.

This prompted Peta to write to Tinder to complain that often the animals are drugged or tied down for the photo and the app should not promote cruelty to animals.

In a blog post, Tinder replied: “It’s time for the tiger selfies to go. More often than not these photos take advantage of beautiful creatures that have been torn from their natural environment. Wild animals deserve to live in the wild.”

The company has promised to donate $10,000 to conservation organisation Project Cat but was accused of not doing enough and should ban such selfies and donate more.

Tinder has users in more than 190 countries and claims to enable 26 million matches a day.