Beatrix Haun has been appointed as the new director of the German National Tourist Office (GNTO) for the UK and Ireland.
Haun, previously director of the The German National Tourist Board (GNTB) in France, succeeds Klaus Lohmann.
She began her career with the GNTB in Frankfurt as an apprentice travel trade consultant from 1978 to 1981 and held various roles at the GNTB’s head office until 1985, when she took over the role of deputy director in Paris before assuming full management responsibilities in 2003.
From 2008 to 2011, Haun was head of the GNTB’s office in Vienna, before returning to the French capital in 2011 where she has since held the position of director.
Haun said: “The UK and Ireland are ranked among the most important source markets for incoming tourism to Germany. I look forward to developing further our highly successful work in the UK and Ireland for destination Deutschland.”
The UK is the third largest European source market for tourism to Germany. Last year, a record 5.6 million overnight stays were registered.
The Republic of Ireland registered 476,115 overnight stays in Germany 2016, an increase of 9.3% on the previous year.