Celebrity Cruises is to give away places for 30 agents and their partners on Celebrity Silhouette’s first sailing from the UK next year.

Fifteen places will go to the line’s top-performing agents in the UK and Ireland.

The other 15 places will be given away as part of a fresh ‘Celebrity Moments’ incentive. These will be awarded by the line’s sales team to agents in their region who they feel most deserve the reward. This could be due to great social media engagement or huge enthusiasm for Celebrity Cruises.

The two-night sailing from Southampton to Le Havre will depart on April 28, 2018.

Between £250 or €300 worth of Celebrity Rewards Points will be awarded to the 100 top‑performing agents as part of the Celebrity Moments campaign, which runs from September 1 to November 14.

The trade activity runs alongside the return of a ‘Treat a loved one and love paying half’ consumer offer, which includes a half-price cruise for a second passenger and free drinks.

For families, the third and fourth passengers also get 50% off the cruise fare on European and Abu Dhabi sailings in an ocean view cabin or above when booked during the two-and-a-half-month promotional period.

Selected worldwide cruises include savings of up to £900 or more than €1,000 per cabin.

On top of the Celebrity Moments prizes, agents can earn up to 1,000 Celebrity Rewards points per booking, with fixed points values for every cruise sold, regardless of the length of the sailing or the date.

Agents will receive a campaign Selling Guide from September 1 with details and selling tips for luxury and family cruising, as well as destination-focused content.

Claire Stirrup, Celebrity Cruises sales director for the UK and Ireland, said: “We’re excited to bring back Celebrity Moments, with the added twist of wildcard places allowing us to say thank you to even more agent partners.

“The winners will experience Celebrity Silhouette’s first sailing from its new home in Southampton and this is a really special way to reward our agent partners for all their hard work and continued support.

“To help boost their earnings we’ve also brought back ‘Treat a loved one and love paying half’ with offers to make it even more enticing to couples and families looking for a luxury holiday.”