Leger Holidays has acquired rival European coach operator Consort Travel for an undisclosed sum.
Consort Travel, which will retain its own brand name, offers a range of ten to 13-day tours and is particularly strong in Croatia and Italy. It sells direct to the public through national newspaper adverts.
Leger Holidays marketing director Huw Williams said: “There are many similarities between the two businesses, not least the range and type of holidays we both provide.
“This will help us expand our market share significantly while minimising the risk of losing any of our core business focus.”