Aito member Simply Sweden ceases trading

Tour operator and Aito member Simply Sweden has ceased trading.

Its existing 81 bookings and 217 passengers are covered by Simply Sweden’s Atol. No customers are currently abroad.

The Civil Aviation Authority updated its website on Monday September 4 to say that the company, based in South Humberside, had ceased trading “with immediate effect”.

The company traded under the names Simply Northern Lights and Simply Sweden and under the websites and It was founded in 2006 and also sold packages to Norway.

It had been a member of Aito since 2014 and averaged around 700 passengers a year.

Both websites have been shut down and direct customers to if holidays include flights and customers who have holidays without flights are referred to Affirma Insurance Claims Department.

The CAA is now collating information from the company and plans to provide a claim form shortly.

Corporate recovery specialists Redman Nichols Butler are managing the firm’s assets.

A note on the websites says: “It is with deep regret that Simply Sweden has ceased trading.

“I wish to thank all our customers, agents, friends and suppliers for all the happy memories over the years.”

Aito chairman Derek Moore said owner Chris Graham, who has been living in Sweden for the past 11 years while running the UK tour operation, decided to cease trading because of a “lifestyle choice”.

Moore said running the operation between both countries “has proved challenging”, adding: “With his personal and family commitments, he has decided to make a lifestyle choice and therefore to stop selling holidays as a UK tour operator.

“We wish Chris well in his new lifestyle in Sweden.”


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