ABTA saw hike in membership enquiries after XL collapse

ABTA saw enquiries to join the association double following the failure of XL Leisure Group.

It received 32 requests to join from September 22 to 26 – more than double the weekly average of 15.

ABTA chief executive Mark Tanzer said: “More and more companies are looking to raise their game and benefit from the gold standard of the industry, ABTA membership.”

The association had already seen an increase in applicants before the collapse. From July 1 2007 to June 30 2008, 45% more companies applied to join than the previous year.

Meanwhile, an Ipsos MORI survey has found that ABTA is still the most recognised brand among UK travel industry associations. A total of 74% of the 702 people questioned recognised the ABTA brand.

ATOL was familiar to 65%, IATA was recognised by 26% and the Travel Trust Association was known to just 15%.

More news from the ABTA Travel Convention 2008

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