JMC has responded to its rivals’ launch of winter 2000/2001 programmes by issuing a preview brochure containing its best-selling early product.
Managing director Simon Vincent said there was insufficient demand to launch a full range of brochures.
“While it made sense to launch winter 1999/2000 early due to anticipated demand for the millennium we are not planning to launch our first edition JMC brochures for next winter until the new year,” he said.
Vincent added the compilation brochure – which has product from its Wintersun, Essentials, Golden Circle, Tropical Shores and Florida programmes – has been issued to ensure “we are not left at the starting post.”
Four new properties are featured on the Costa del Sol, Lanzarote and Benidorm while flights from Newcastle to Malta have been introduced for the first time.
Early-booking incentives include free child places and group offers.