ABTA has put together two new guides to help members boost their businesses.


The first is a PR Toolkit with window posters and information on how to write press releases and give interviews to the media.


ABTA head of communications Casia Zajac said: “Editorial coverage often carries more credibility than paid for advertising, and members can refer to this guide time and time again.”


ABTA is also offering a guide to search engine optimisation to help members make sure their websites appear high in online Google or Yahoo searches.


“There are plenty of things you can do yourself to help your website become more visible to search engines,” said Daryl Nurthen, ABTA business support manager.


“The first rule of SEO is to write your content for customers, not for the search engines, and make sure it is in plain English.”