A pop-up holiday shop is being established by Jet2holidays and Althams Travel in Leeds next week.
The shop will be positioned in the city’s Merrion Centre from Monday until Saturday during the peak holiday selling period.
Consumers will be offered prizes of family holidays and weekend breaks together with exclusive offers as part of the joint initiative.
Jet2holidays trade sales general manager Craig Davidson said: “We’re looking forward to setting up shop in the Merrion Centre.
“We know January is the most popular month for booking holidays and is a time when people are looking to cheer themselves up, so we’re putting smiles on their faces by making it easy for them to get their holiday booked.
“On top of that we’re going to be giving away some amazing free holidays and getaways as well.”