Hundreds of friends and family gathered wearing yellow to mourn Tui travel agent Cassie Hayes, who had her throat slit in front of customers earlier this month.
Cassie, 28, was attacked on January 13 while working at a Tui branch in Southport, Merseyside.
Family and friends paid their respects to the travel agent at her funeral in her home town of Alnwick, Northumberland, on Friday.
The mother of one was buried alongside her father, Michael, who died of cancer in 2004.
Mourners all wore an item of yellow clothing, her favourite colour. They were also asked to donate money to the SAMM charity, which provides support to families bereaved by murder and manslaughter, the Liverpool Echo reported.
After a private ceremony the procession followed on to a celebration of Cassie’s life at Alnwick Gardens. Cassie’s work colleagues from Tui made an emotional tribute to their friend.
Sam Swordy, 27, a childhood friend of Cassie’s, remembered her from their days playing together on the street.
She said: “Cassie was just brilliant, she was always laughing and smiling.” A fundraising campaign in memory of Cassie Hayes has exceeded its £7,000 goal.
Travel agents from across the UK came together to support Cassie’s family, raising a total of £7,460 to date.
The money will go her family to use as they see fit. Cassie was rushed to hospital after the attack but could not be saved.
Andrew Burke, 30, of St Helens, Merseyside, has been charged with her murder. He is due to appear at Liverpool Crown Court next month.